Customer Confusion Equals No Business

I often have the opportunity to work on projects with outside partners and right now I am working on a project with Lori & Steve Gordon. During yesterday’s client meeting Steve said to the client “Remember a confused mind takes no action.” I just loved this saying. It perfectly articulates what I try to tell […]

11 types of Mobile Marketing

The mobile is a constant ever increasing piece of technology that is becoming more and more affordable and convenient for people all over the world to use, not just using it for communication but for social statutory reasons as well. The mobile phone is by far the greatest consumer product in history with about 2.8Billion […]

Increasing Sales With Mobile Marketing

Mobile marketing is a huge potential source of traffic, customers and profit for your business, but as yet fairly untapped. Yet, over the next three years, it is predicted that more than half current internet users will be accessing the web via mobiles and other handheld devices. Mobile marketing offers a very personal kind of […]

What You Need to Know About Basic Mobile Marketing

A good mobile marketer needs to understand that mobiles are personal devices and mobile marketing endeavors are primarily to achieve customer retention while creating brand awareness, rather than fulfilling core client acquisition functions. This article will briefly discuss the different mediums available to mobile marketers and the potential of each. As of 2010, there are […]