Mobile Marketing Statistics

64% of mobile searchers purchased their meal within an hour of their search

84% of smartphone users purchased based upon their mobile search

69% of U.S. Small Businesses Consider Mobile Marketing Key to Growth in Next Five Years

U.S. Small Businesses Maintain Good Web-Presence But Still Lack Mobile Presence

84% of Small Businesses Currently with Mobile Presence See Increase in New Business Activity

While Mobile Search Becomes Mainstream, Small Businesses Still Not Ready to be Found Via Smartphones

Biggest Motivation to Embrace Mobile is to Provide Better Service to Existing Customers

Biggest Hurdle to Embrace Mobile is Limited Time and Resources

64% of Small Businesses Will Spend More on Mobile Marketing

 

Mobile Industry Statistics
-91% of adults have their mobile phone within arms reach 24/7
-By 2015, 81% of U.S. cell users will have smartphones.
-71 million adults in the U.S. own some type of a mobile device
-The global mobile market will grow from $3.4 billion in 2010, to $22 billion in 2016
-QR code scans increased 300% in 2011 compared to 2010.

Mobile Search Statistics
-52% of all local searches are done from a mobile device.
-9 out of 10 mobile phone searches result in a purchase or visit.
-3 out of every 5 searches are conducted on a mobile device.

Mobile Usage Statistics
-86% of mobile internet users use their device while watching TV
-By 2014, mobile internet usage will overtake desktop internet usage.
-Adults spend more time on mobile media than they do on newspapers and magazines combined.

Mobile Advertising Statistics
-$22 billion is spent on mobile advertising in 2012, compared to only $3 billion in 2010.
-In 2012, 51% of marketers ran campaigns exclusively for mobile, only 11% did in 2011
-52% of smartphone users prefer receiving offers on their mobile device.
-30% of marketers are using mobile coupons

Mobile Hospitality Statistics
-50% of travel or restaurant mobile queries result in a purchase.
-17% of travelers research their trip on a mobile app or website
-12% of smartphone users have downloaded an app related to travel.
-3 in 4 travelers use their mobile device to explore their destination.

Mobile Commerce Statistics
-75% of mobile users use their mobile device for shopping.
-52% of adult mobile phone owners use their devices while in a store to get help with purchasing decisions
-1 in 5 smartphone users scan product barcodes
-Nearly 1 in 8 compare prices on their phone while in a store.
-39% of instances where a consumer walks out of a store without buying were influenced by smartphones.

Mobile Web Statistics
-99% of smartphone owners use their mobile browser at least once a day.
-46% of consumers will NOT return to a mobile site that is not working properly.
-39% of business do nothing to make site mobile-ready.
-71% of mobile browsers expect web pages to load almost as quickly or faster as web pages on their desktop computers.
-74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site.

Mobile Social Media Statistics
-200 million YouTube videos are seen on mobile devices everyday.
-30% of all time spent on mobile devices is using social media.
-91% of mobile internet access is for social activities, versus just 79% on desktops.
-Over 1/3 of Facebook’s users access Facebook Mobile; 50% of Twitter’s users use Twitter Mobile